Most of our products on offer are directly from farmers in South Africa.  However, some products were added from wholesalers in order to offer you a wider range of convenience and fresh products on a weekly basis.  All our products are displayed in the online shop.

Our non-compromising quality standard for all our products are:

  • Superior quality,
  • Absolute freshness, and
  • Nutritional value.

But just as important is affordability as well, and since we supply directly from the farm with no intermediaries in the supply chain, a pleasant surprise might awaits you when you see our prices!  And over and above this, EVERYTIME you re-order within 7 days, you qualify for a 2.5% discount on your order!

To offer peace of mind, we have a refund policy in place should you not be 100% satisfied with the freshness or quality of your purchase.  Check out the refund policy here.

Our product range will expand on a continuous basis and eventually we will present you with a wide variety of farm products to purchase including meat, fish, fruit, salads, vegetables, dairy, eggs, herbs, oil, freshly baked items, snacks and prepared food; all proudly South African and sourced from our South African farmers. However, please keep in mind that we supply only in season fruits and vegetables.

We do not market exclusively organic products.  However, organic products will be clearly marked as “organic” in the online shop.  But rest assured, all products are safe to use and come from participating farmers that underwrite safe, responsible and ethical production guidelines.


All our farmers are proud of their products, and they present it with pride in the online shop.

Nutritious, quality, affordability
… as it is supposed to be…